THE ESSENCE OF THE SMALL BUSINESS AND ITS MAIN DEVELOPMENT STRATEGIES IN MODERN SOCIO-ECONOMIC CONDITIONS

This article reveals the essence and significance of the object of our research-small business in modern socio-economic conditions. Undoubtedly, the topic of our study is very relevant in the era of the twenty -first century in the realities of the rapid pace of development of a market economy. After all, it is small business that serves as an integral element of the development of any economic system. In our opinion, small business is in close relationship from state support, without which it cannot exist for a long time. The priority evidence of this thought is the fact that, due to the lack of the opportunity to compete with other business entities on equal terms, is directly dependent on state decisions. This dependence is mainly manifested in such aspects as the acquisition of the latest technologies, advanced training, constant training and trainings, the possibility of obtaining resources in financial markets, etc. Accordingly, in order to reduce the impact of the voiced factors on the activities of small business, the company needs a well -formed state financial support policy. In addition, during the writing of this research work, we also examined the main negative and positive aspects of small businesses. In addition, an analysis was carried out to identify the main strategies for the development of small business in modern realities of the development of the economy and society.