Análisis de las Estrategias de Comercialización de Artesanías elaboradas por mujeres Indígenas en el municipio de Nacajuca: retos y oportunidades para su inclusión en mercados nacionales e internacionales

This study analyzes the marketing strategies of crafts made by indigenous women in Nacajuca, Tabasco, Mexico, and examines the challenges and opportunities for their inclusion in national and international markets. Despite the artisans' rich cultural heritage, they face significant barriers, such as limited marketing training and restricted access to sales platforms, which hinders their economic growth. The research approach is mixed, combining quantitative and qualitative methods to collect data from 20 women artisans active in the production and trade of crafts. Opportunities are identified to improve their situation, such as training in digital strategies, participation in trade fairs and the creation of a collective brand. Implementing these strategies could increase the visibility of your products and contribute to the economic sustainability of your ventures, offering a path to inclusion and recognition in a broader and more diverse market.