Integration of Festivals and Meetings: Research on an Innovative Path for the Active Inheritance and Development of Intangible Cultural Heritage—Taking the Grand Canal Intangible Cultural Exhibition as an Example

近年来，我国非物质文化遗产的保护进入了全新的阶段，非遗文化的活态传承与发展成为了目前主要的保护方向。节会融合是指将传统节日与会展、文化、商业等活动有机结合，通过资源整合与创新优化，形成更具吸引吸引力和综合效益的新型活动模式。文化类会展是节会融合的重要实现载体，在办展过程中，应对非遗文化会展的困境进行深刻剖析，聚焦“非遗 + 产业”主题，实现双轨并行、流量互动，推动动静平衡。以大运河非物质文化展为例，文章探索非遗文化发展新思路。In recent years, the protection of intangible cultural heritage in China has entered a new stage, and the active inheritance and development of intangible cultural heritage have become the main direction of protection at present. Festival integration refers to the organic combination of traditional festivals with exhibitions, cultural, commercial and other activities, and the formation of a new type of activity model that is more attractive and comprehensive through resource integration and innovative optimization. Cultural exhibitions are important carriers for the integration of festivals and events. In the process of organizing exhibitions, we should deeply analyze the difficulties of intangible cultural heritage exhibitions, focus on the theme of “intangible cultural heritage + industry”, achieve dual track parallel and interactive flow, and promote dynamic and static balance. Taking the Grand Canal Intangible Cultural Exhibition as an example, this paper explores new ideas for the development of intangible cultural heritage.