Integrating Indigenous Tourism in Sri Lanka

Summary This case study investigates the potential of Indigenous tourism for the socio-economic upliftment of the Vedda community in Sri Lanka. Using qualitative methods and interviews with 15 community members, it outlines strategies for creating an Indigenous tourism model that aligns with the interests of Generation Z travellers seeking authentic experiences. The study emphasises the importance of a community-led approach to tourism that incorporates cultural preservation, sustainable practices, and local control. Findings highlight employment opportunities as guides, artisans, and cultural performers, advocating for equitable revenue-sharing to ensure financial benefits stay within the community. The research underscores the balance needed between cultural engagement and the protection of sacred practices, positioning tourism as a means to empower communities while maintaining cultural integrity. Information © The Authors 2025