INTENSIFIERS AS A MEANS OF ENHANCING EXPRESSION IN FICTION AND JOURNALISM

The article is devoted to the ways of intensification of expressivity, the most important textual category in literature and journalism of the XX–XX1 centuries. The purpose of the article is to compare the repertoire of means that enhance the expressivity of the text in the discourse of fiction and journalistic discourse, and to determine the potential of this category. The authors conclude that intensifiers in fiction are mainly attributions (definitional constructions) that perform the visual and expressive function of enhancing a feature, action, state and serve to characterize characters, create artistic images, portrait, landscape and other types of descriptions. Intensifiers in a literary text are primarily linguistic, speech, and textual in nature. They can be not only words with the meaning of the highest degree of a feature, but also units of syntactic, compositional, and stylistic levels of text organization. In turn, intensifiers in journalism perform the influencing function of additional substantiation of opinion. The intensification of expression serves to broadcast the author’s opinion along with arguments in defense or refutation of the thesis. In addition to speech means of enhancing the influencing effect, the intensification of the latter has an intertextual and polysemiotic nature. A modern journalistic text is inserted into the “vertical context of culture,” and the impact is determined by both the verbal and visual range of the message. In general, the dynamics of the development of the category of expressivity is determined primarily by the processes taking place in journalism. This is an increase in the discreteness of the journalistic text (an increase in the role of the title complex and the visual series, which have additional expressive possibilities). In addition, the dynamics of the development of this category is determined by the increased stylistic freedom of the journalist, the mixing of stylistic systems, the leveling of speech types and genre amalgam, as well as the influence of the postmodern style of writing. The potential for the development of the category of expressivity is associated, according to the author of the article, with trash trends and the style of “grunge” in modern journalism, as well as with Internet discourse, in particular, with the genres of blog, commentary and social networks. Journalistic trends and the specifics of Internet discourse will undoubtedly find their continuation in literary creativity, which is constantly striving to update the means of expression of thought.