Integrating Sustainability in Business Administration – Benefits, Challenges, Future Perspectives

The integration of sustainability into business administration entails the adoption of practices that prioritize economic profitability while also considering environmental and social responsibility.This concept is gaining prominence as businesses acknowledge their role in addressing global challenges, including climate change, resource depletion, and inequality.The aim of the paper is to emphasize the importance of sustainability practices for the development of the business administration sector focusing on benefits, challenges and future perspectives on the topic.The findings suggest that the adoption of sustainable practices by companies may result in certain benefits, including the enhancement of company image, the reduction of operational costs, and the attraction of new customers.However, it should be noted that this transition may present certain challenges, such as the need to balance immediate costs with long-term benefits.The study represents a reliable source of information for governments, scholars, and researchers.