An Analysis of Narrative Strategies in Short Video Advertising and Their Impact on Brand Communication: A Case Study of Huawei Terminal's Douyin Account

Under the support of big data technology and algorithmic mechanisms, short video ads, with their precise user data analysis and distribution strategies, have become the core battlefield for brand marketing. This paper takes the "Huawei Terminal" account on Douyin as a case study to analyze the narrative strategies of short video ads and their brand communication effectiveness. It explores how these strategies enhance brand influence in the rapidly changing market environment and provides actionable advertising and marketing strategies for brand owners.