Research on the Construction and Shaping of the City Image of "Charming Chongzuo" in Visual Communication

To highlight the unique charm of a city and enhance its popularity, utilizing visual works for external publicity has become one of the key strategies in shaping the city's image. With the booming development of the mobile internet era, information acquisition channels have become increasingly diversified. Among the various information dissemination pathways, visual communication has gained increasing favor from communicators and audiences due to its unique visual expression. This study aims to provide valuable references and insights for the shaping and dissemination of Chongzuo's city image by deeply analyzing the city's image portrayed in visual works.