Social Media Marketing for Fashion Brands Abroad - A Case Study of SHUSHUTONG

China is one of the largest apparel consumers in the world, and many apparel firms have expanded into other markets. Foreign customers' modes of consumption have changed significantly in the digital economy age. One of the most significant forms of network marketing available today is social media marketing. As social media continues to grow, keeping an eye on fashion has also become a marketing tactic.Online media marketing has emerged as a viable strategy for apparel firms looking to expand. Clothing businesses have just started using media platforms for brand promotion, but there is still work to be done in terms of understanding and honing the media marketing approach. Young people's desire for fashion brands has grown in recent years, although the target market varies depending on the unique personal style and design of each brand.Consequently, SHUSHUTONG is used as an example in this study. Chinese designers Jiang Yutong and Lei Liushu co-founded the company, which was established in 2015. The apparel line, with its distinct design, explores fabric shapes and reconstructs the structure of youthful components to create a modern, diversified, and stylish but feminine image for women. It is consistent with the paper's theme and possesses strong research features.