Green Supply Chain Management and Its Application in the Retail Industry: A Case Study of Amazon

This study focuses on green supply chain management in the retail industry, taking Amazon as the research object and comprehensively using methods such as literature analysis and data analysis. Thus, it analyzes Amazon's green management measures and data transparency in various stages of the product life cycle. The study finds that Amazon's green supply chain management practices have a potential positive impact on corporate performance, especially in Scope 3 emissions reduction. However, it also faces challenges such as data transparency. This paper summarizes the relevant experiences and models, providing a reference example for the industry to help accelerate the green transformation process of the retail industry and achieve the coordinated and sustainable development of economic and environmental benefits.