A Cross-Cultural Communication Study of Differences in Perceptions of China among Different Groups in Thailand

随着全球化进程的深化与文化传播渠道的多元化，中国与泰国的文化交流逐渐突破传统官方主导模式，呈现出多主体参与的特征，而留学生在其中扮演重要且独特的传播角色。本研究采用问卷调查，通过描述性统计分析，并应用受众分层理论，揭示不同群体对获取中国文化的信息路径分化及认知差异，并以此为依据，为在泰中国留学生进行文化输出提出可行性建议。With the deepening of globalization and the diversification of cultural communication channels, cultural exchanges between China and Thailand have gradually broken through the traditional official-dominated model and shown the characteristics of multi-subject participation, in which overseas students play an important and unique role. This study uses a questionnaire survey, descriptive statistical analysis, and the application of audience stratification theory to reveal the differentiation of information paths for different groups to obtain Chinese culture and cognitive differences. Based on this, it provides feasible suggestions for cultural export for Chinese students studying in Thailand.