MARKETING STRATEGY OF A TERRITORY IN THE DIGITAL SPACE

In the context of global transformation, state, federal, and municipal governments regulate the marketing of territories, which is strategically important for national, regional, and municipal development. Territorial marketing plays an important role in shaping a territorial development strategy, the purpose of which is to create a favorable image of territories, increase the loyalty of key indicators of territorial development, increase the loyalty of the population of territories and consumers by creating comfortable conditions for the population and maintaining conditions to meet the needs of the population. It is believed that modern territory marketing is a traditional type of marketing and at the same time, along with the development of innovation marketing, this type of marketing is acquiring a new format of development and is being transformed in accordance with modern trends in the development of territories and digital challenges initiated by the state and the population. The directions of the territory's marketing strategy development in the digital space have been formed, the practical value of which lies in their further use in developing a roadmap for the development of territories of national, federal and municipal significance and territorial development policy in general.