INFORMATION TECHNOLOGY IN THE COMPANY: USAGE AND RESULT

The article analyzes the role of information technology (IT) in a modern company and assesses its impact on business efficiency. The purpose of the study is to identify key areas of IT use and determine their contribution to achieving business goals. The paper examines aspects such as business process automation, customer relationship management (CRM), data analytics, cloud technologies, and cybersecurity. As a result of the study, a direct relationship was established between the level of IT implementation and the company's performance indicators, such as labor productivity, profitability and competitiveness. The practical significance of the work lies in the formation of a comprehensive understanding of IT capabilities to improve business efficiency and develop recommendations for their implementation. The scientific novelty of the study lies in the proposed model for evaluating the effectiveness of using IT in a company, taking into account the specifics of the industry and the scale of the business.