METHODOLOGY FOR ASSESSING THE ECONOMIC EFFICIENCY AND RISKS OF A CRYPTOPROJECT IN BUSINESS

The article presents a system of developed provisions concerning the methodology for assessing the economic efficiency and risks of cryptoprojects, designed for use in business practice when initiating internal projects involving the implementation of cryptocurrencies or other cryptoassets. The relevance of the research topic is driven by the rapidly growing interest in cryptocurrencies and crypto-assets, accompanied by a lack of universal and tested approaches for their evaluation within investment and innovation projects applicable at the internal level. The aim of the study is to develop methodological foundations and justify a set of tools enabling businesses to make informed decisions regarding the launch, continuation, or termination of a cryptoproject. The author proposes a methodology that synthesizes theoretical principles in the fields of cryptocurrencies, project management, digital projects, and the assessment of their effectiveness. The methodology includes a quantitative assessment of efficiency, the development of a risk map, and the monitoring of these risks throughout the project life cycle. Key elements of the proposed methodology include an integral performance indicator, a system of key metrics, risk digitalization, hypothesis-testing sandboxes, and the application of asset tokenization practices. The study is based on the synthesis of theoretical approaches to project management, digital transformation, and risk management, as well as the analysis of processes and problem areas (risk factors) associated with the implementation of crypto-assets in commercial organizations. The methodological framework relies on comparative, logical-structural, and systems analysis, which allowed substantiating conceptual provisions of the methodological approach to assessing the efficiency and risks of cryptoprojects in business. Typical cryptoproject risks (legal, financial, technological, reputational, environmental) have been identified, and indicators for their assessment and control are proposed. The presented methodology is of interest both for internal business project evaluation and, in perspective, for external investment analysis. Its application is expected to foster trust in the project, reduce uncertainty, and enhance the investment appeal of cryptoprojects. The obtained results can be used in the development of corporate standards for evaluating innovation projects involving digital assets. The methodology can also be adapted to the specific requirements of a given project or type of crypto-asset.