A Study on College Students' Food Delivery Consumption Behavior and Demand for Smart Food Delivery Cabinets

With the rapid development of internet technology and big data analytics, the food delivery economy has become a significant component of the catering industry, particularly among college students, where it exhibits high prevalence and dependency. Drawing on domestic and international research, this paper systematically analyzes the characteristics and driving factors of food delivery consumption behavior among college students, while exploring the functional needs and usage motivations related to smart food delivery cabinets. The findings indicate that the primary drivers of food delivery consumption among college students include technological convenience, time efficiency, environmental constraints, and social influences. However, potential issues such as health risks and nutritional imbalances are also identified. In the design and promotion of smart food delivery cabinets, students show significant demand for functions such as temperature control, intelligent categorization, food safety assurance, and privacy protection. Additionally, the diversification of food options and economic convenience are the main drivers of food delivery consumption, while emotional regulation and social interaction also play important roles in consumption decisions. By integrating the Theory of Planned Behavior (TPB), this paper constructs a "perceived convenience-social pressure-emotional regulation" motivation model and combines case studies from China, the UK, and Indonesia to propose a "globalization-localization" dual-dimensional framework. This provides a more comprehensive explanatory paradigm for food delivery consumption behavior among college students and offers scientific insights for industry optimization and policy development.