COMPETITIVE ADVANTAGES MANAGEMENT SYSTEM FOR SYSTEM INTEGRATORS IN THE SPHERE OF INFORMATION TECHNOLOGIES

Competitive advantage management is an important element of the enterprise management system and ensures the preservation of a company's strong competitive position in the market. The article studies the competitive advantages management system for system integrators in the information technology industry. Proposed model is based on the general structure of the management process and represents a closed cycle that includes three main stages: analysis, development and implementation. Each stage includes relevant tasks and elements. The article has detailed description of mentioned three stages of the model. In particular, at the first stage, the analysis of key success factors and competitive potential of the enterprise is performed in terms of external and internal environmental factors and the assessment of the enterprise's competitive advantages is provided. At the second stage, competitive advantages strategies are developed in terms of components and type of strategies. The article draws attention to the fact that one of specific features of system integrators business is the formation of competitive advantages in terms of three components: the enterprise itself, the solution (product) that is implemented in a specific project, and the industry of implementation. Depending on the goals and objectives, the type of strategy for developing competitive advantages is determined: creation, support or development. At the third stage, competitive advantages strategies are planned and implemented. The study emphasizes that the planning stage should include defining goals and objectives, allocating necessary resources, and providing organizational and motivational measures. Subsequently, strategies are implemented within the framework of the enterprise's business activities, followed by evaluating the results of implementation, identifying deviations, and implementing corrective actions. Based on results of this activity, the assessment of the effectiveness of competitive advantages management at the enterprise is provided. Considerable attention in the article is paid to the description of implementation specific features for each of the stages and elements of the system, taking into account the specifics of IT system integrator business, and providing recommendations on critical aspects of applying the model for this type of enterprises. The results of the study can be used by IT system integrators to improve their competitive advantages strategies in order to strengthen their positions in a competitive environment.