A Study on environmental accounting value assessment from the perspective of business sustainable development

This study investigates environmental accounting value assessment from a social-psychological perspective in the context of business sustainable development. Using data from 285 manufacturing firms, the research examines how psychological factors influence environmental accounting implementation and effectiveness. Results reveal that managerial environmental cognition significantly affects environmental accounting value assessment both directly (β = 0.305, p < 0.01) and indirectly through environmental responsibility orientation (indirect effect = 0.139, p < 0.01). Stakeholder pressure acts as a critical moderator, with stronger effects under high pressure conditions (β = 0.412, p < 0.01) compared to low pressure conditions (β = 0.156, p < 0.05). The impact of psychological drivers varies by firm size, with stronger effects in large enterprises (β = 0.375, p < 0.01) versus small-medium enterprises (β = 0.265, p < 0.01). These findings extend environmental accounting theory by explicating psychological mechanisms underlying implementation and demonstrating the dynamic interplay between internal cognitive factors and external pressures. The study provides practical implications for enhancing environmental accounting practices through integrated approaches addressing both psychological readiness and technical capabilities.