Genre “master-class” in the structure of polygenre and polymodal gardening discourse

The article deals with the genre of “master class” within the structure of gardening discourse. The author attempts to identify the discourse forming features of the genre in three different communicative forms: spoken live communication, online coaching, and to analyze the researched empirical material focusing on the linguistic features of the discourse. The proposed analysis is carried out using general scientific methods, incorporating interpretive method, contextual analysis, and comparative analysis. The aim of the research is to identify the linguistic, structural, and non-verbal similarities and differences of the declared genre in two communicative forms. The author analyzes discourse forming features of the polydiscursive communicative space in gardening discourse, describing the thematic specificity of the genre, communicative strategies, identifying discourse relevant linguistic means. The analysis also includes the description of the constitutive features of the declared genre of gardening discourse: its participants, chronotope, purpose, strategies, and values. In the article, gardening discourse is considered an institutional, hybrid, polydiscursive phenomenon, in which the genre of “master class” occupies a significant place and displays a convergent nature. A detailed analysis of the “master class” genre is based on Russian gardening discourse and examines its verbal and non-verbal features. The research has allowed to define the genre peculiarities of gardening discourse, the role and place of the “master class” genre, its language features in distantly related linguocultures. The study opens up prospects for further focused consideration of linguocultural conditioning of gardening discourse and detailed analysis of its linguistic and translatological features.