Integrating Traditional Culture: A New Path for Empowering Students' Creativity in University Art Education

In the current context of education reform, how to effectively integrate traditional culture with modern educational methods has gradually attracted widespread attention from educators. Especially in university art education, traditional teaching models often rely too much on imparting techniques and imitating works, neglecting the cultivation of students' innovative thinking and creative abilities, which to some extent limits the development of students' artistic creativity. Therefore, the purpose of this study is to combine traditional culture, explore in depth the new path of empowering students' creativity in university art education, enhance students' artistic creativity, provide useful references for educational reform, and promote the development of students' comprehensive literacy.