Study on the mechanism of CP fan participation on their purchasing behavior: take Detective Academy as an example

The aim of this study is to explore how CP fans' engagement styles influence their purchase decisions in the Famous Detective Academy, and to further explore and analyse the rationale behind the role. Using a number of theoretical frameworks, including emotional identity and social identity, this study exposes how fans' purchase decisions are influenced in terms of emotional engagement and social interaction. It is found that CP fans establish an emotional bond through emotional empathy towards the programme characters, which in turn inspires purchase intention; on social platforms, interaction and collective identity both enhance fans' willingness to buy and drive their purchasing activities. Through in-depth analysis of fans' behavioural patterns, this study successfully constructs a mechanism model describing how fans' engagement behaviours affect purchase decisions in emotional identity and social identity, and reveals the commercial transformation of the entertainment industry, thus promoting the common influence of fan economy, CP culture and other social identities.