Research Paper: The Impact of AI Investment on Enterprise Market Competitiveness

This paper investigates how Artificial Intelligence (AI) investment influences enterprise market competitiveness. Through a comprehensive analysis of existing literature, case studies, and empirical data, the study reveals that AI investment significantly enhances productivity, optimizes decision-making, and improves customer experience, thereby boosting market competitiveness. The findings provide strategic recommendations for enterprises and offer new perspectives for academic research.

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Publication Details

Journal
CREATIVE ECONOMY
Published
2025-01-01
DOI
https://doi.org/10.47297/wspcewsp2516-251921.20250902
Primary Topic
Firm Innovation and Growth
Type
article
Field-Weighted Citation Impact
0.00
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article

Research Paper: The Impact of AI Investment on Enterprise Market Competitiveness

C. Wei Li
CREATIVE ECONOMY
Firm Innovation and Growth
article

Research Paper: The Impact of AI Investment on Enterprise Market Competitiveness

C. Wei Li
article en

Abstract

This paper investigates how Artificial Intelligence (AI) investment influences enterprise market competitiveness. Through a comprehensive analysis of existing literature, case studies, and empirical data, the study reveals that AI investment significantly enhances productivity, optimizes decision-making, and improves customer experience, thereby boosting market competitiveness. The findings provide strategic recommendations for enterprises and offer new perspectives for academic research.

CREATIVE ECONOMYVol. 9(2)
Guangdong University of Education (CN)
Openalex Percentile: Top 83%
Firm Innovation and Growth
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Research Paper: The Impact of AI Investment on Enterprise Market Competitiveness — C. Wei Li · CREATIVE ECONOMY (2025) | TGRS Research Map | TGRS