Analysis on the Development Path of Cross-Border E-Commerce from the Perspective of New Quality Productivity

本文聚焦新质生产力视域，深入探究跨境电商发展路径。新质生产力以创新为核心，具备高科技、高效能、高质量特征，其对跨境电商发展意义重大。当前，跨境电商虽规模持续增长、市场格局多元化、业务模式不断创新，但面临支付安全与汇率风险、人才短缺、数字化程度有待提升、数据安全与隐私保护的多重治理困境。基于此，从强化跨境支付安全与汇率风险管理体系、强化人才培养与引进、加速数字化转型、构建数据安全与隐私保护的协同治理体系等方面提出发展路径，旨在为跨境电商行业的可持续发展提供理论与实践指引，助力其在新质生产力推动下实现高质量发展。This paper focuses on the new quality productivity perspective, and deeply explores the development path of cross-border e-commerce. New quality productivity, with innovation at its core, is characterized by high technology, high efficiency and high quality. It is of great significance to the development of cross-border e-commerce. At present, although cross-border e-commerce continues to grow in scale, has a diversified market pattern and constantly innovates business models, it is confronted with multiple governance predicaments such as payment security and exchange rate risks, talent shortage, the need for improvement in digitalization, and data security and privacy protection. Based on this, development paths are proposed from aspects such as strengthening the cross-border payment security and exchange rate risk management system, enhancing talent cultivation and introduction, accelerating digital transformation, and building a collaborative governance system for data security and privacy protection. The aim is to provide theoretical and practical guidance for the sustainable development of the cross-border e-commerce industry and help it achieve high-quality development driven by new quality productivity.