QUALITY OF FOREIGN LANGUAGE TRAINING IN THE SYSTEM OF HIGHER EDUCATION: CHALLENGES AND PROSPECTS

The article focuses on some ways to increase the quality of foreign language training for the students on the university level, as well as practical experience of using innovative teaching methods in the educational process in Poltava University of Economics and Trade. The problem of foreign language training methodology has been the subject of numerous theoretical studies by both Ukrainian and international researchers. Nonetheless, one of the most urgent challenges today – to increase the level of motivation of students of non-language specialties of universities to learn English – has not been solved yet. According to the research, a crucial factor in solving this issue is identifying the needs of students in order to increase the quality of the educational process. In the context of foreign language teaching within higher education, various methods are employed to enhance students’ motivation to study and therefore to elevate the efficiency of language training. The article is focused on several key initiatives adapted in Poltava University of Economics and Trade, including exploring strategies to increase the number of academic hours dedicated to foreign language practice, personalizing the foreign language learning approach to better meet individual student needs and integration of native speakers into the language training process to provide students with means to practice speaking and comprehension in real-world contexts. The results of the research indicate an overall improvement in students’ English skills during their university studies and a desire for more language learning hours. The Business Foreign Language Department will use these findings to update training materials and improve English language instruction. The department's experience with surveys highlights their value as a tool for professor-student collaboration, assessing educational quality, and managing improvement.