DIGITALIZATION AS A TECHNOLOGY FOR FORMING KEY COMPETENCES OF FUTURE FINANCIAL SPECIALISTS

The article is devoted to the theoretical and analytical study of digitalization as a pedagogical technology for forming key competencies of students of undergraduate financial specialties. The modern understanding of digitalization in education and its role in training competitive financial professionals is revealed. Scientific publications on digital competence and other key competencies necessary for future financiers are analyzed. The specifics of digital educational environments and technologies (online platforms, digital resources, fintech tools, etc.) in the process of forming these competencies are outlined. The provisions of domestic educational documents and European framework documents (in particular DigComp 2.2) regarding the development of digital skills and abilities are highlighted. Based on the analysis, it was determined that the integration of digitalization into the educational process is a necessary condition for the formation of information and digital competence, data skills, communication, critical thinking and other key competencies of future financiers. Recommendations are provided for improving the digital training of financial sector personnel, in particular, updating educational programs taking into account the requirements of the digital economy, introducing specialized software products into training and developing graduates' ability to learn throughout life in conditions of rapid technological change. It is concluded that digitalization is a strategic pedagogical technology that improves the quality of training of financial specialists and ensures the formation of their key competencies in accordance with the challenges of the modern information society.