Strategic Research on Rural E-Commerce Models under the Context of Rural Revitalization—A Case Study of Jinyun’s “North Mountain Model”

随着数字经济时代的来临，电商产业正逐渐成为推动经济增长和发展的重要力量。电商产业以互联网技术为支撑，通过线上线下结合的方式，为农村地区提供便捷、高效的商品和服务，实现了农村和城市之间的经济联系和资源共享，虽然电商产业在一定程度上取得了一些成就，但也面临着一系列的挑战和问题。因此，如何在数字经济模式下加快电商产业发展，成为了当前研究的重点和挑战。通过对加快电商产业发展的研究，总结推广缙云县“北山模式”，能够为经济发展和农民增收作出积极贡献，提升居民的生活水平和幸福感，也能够促进城乡经济一体化，实现区域发展的均衡和协调。With the advent of the digital economy era, the e-commerce industry is gradually becoming an important driving force for economic growth and development. The e-commerce sector relies on internet technology to connect rural areas with urban centers through integrated online and offline approaches, facilitating access to convenient and efficient goods and services while fostering economic ties and resource sharing between rural and urban regions. Although the e-commerce industry has achieved certain successes in some aspects, it also faces a series of challenges and issues. As a result, how to accelerate the development of the e-commerce industry under the digital economy model has become a current focus and challenge for research. By studying strategies to promote e-commerce development, summarying and promoting the “North Mountain Model” in Jinyun County, one can make positive contributions to economic growth, increase farmers’ incomes, improve residents’ living standards, and happiness. Additionally, it can facilitate integrated urban-rural economic development, achieving balanced and coordinated regional progress.