Analysis on the Status Quo, Problem and Countermeasure of Zhejiang Province Cross-Border E-Commerce

随着经济全球化的发展和信息技术的不断进步，跨境电商已成为推动经济高质量发展的新动力。浙江省是中国经济大省之一，其跨境电商发展迅速，但在浙江省跨境电商发展过程中也出现了一些问题和挑战。本文从浙江省跨境电商发展的现状出发，提出了跨境电商发展中存在的主要问题，包括跨境电子支付存在缺陷、消费者权益保护不足、跨境电商人才短缺、知识产权保护有待增强等。针对这些问题，本文提出了相应的对策和建议，以期促进浙江省跨境电商的可持续发展。With the evolution of globalization and the continuous blossom of information technology, cross-border e-commerce has become a new driving force for high-quality economy. Zhejiang Province is one of China’s largest economies, and its cross-border e-commerce is developing rapidly. However, it is also confronted with a lot of problems and challenges. This paper analyses the current situation of cross-border e-commerce in Zhejiang Province, and points out some problems, such as defects in cross-border e-payment, insufficient protection of consumers’ rights, lack of talented people in cross-border e-commerce and protection of intellectual property rights needs to be strengthened. Aiming at these questions, this paper puts forward some measures and recommendations to promote the sustainable development of Zhejiang Province’s cross-border e-commerce.