INNOVATIVE TECHNOLOGIES IN HOSPITALITY AND TOURISM OF KYRGYZSTAN: THEORETICAL ASPECTS AND PROSPECTS

The article examines the impact of innovations on the development of the tourism industry in Kyrgyzstan. The authors consider various aspects of the introduction of modern technologies in the field of hospitality and tourism, including mobile applications, virtual tours, the use of drones, electronic bookings, as well as interactive museums and exhibitions. The theoretical foundations of innovation implementation are discussed, including the principles of sustainable development, innovation models and change management. The article also analyzes the prospects for introducing innovations in tourism and hospitality in Kyrgyzstan, including improving the quality of service, optimizing business processes, creating new types of services, increasing competitiveness and supporting sustainable development. It should be noted that the article considers innovation-related changes in new products, processes and technologies, bringing new types of products to the market (the so-called product innovations), new innovative services, various kinds of innovative processes (including production) and technologies, management, personnel innovations. The study was conducted to identify the potential of innovations for the development of tourism in Kyrgyzstan and supporting its position in the world tourism market.