Research on Development Dilemma and Strategy of Red Cultural Tourism Resources in Guiyang City under the Perspective of E-Commerce

文章在分析贵阳市红色文化旅游资源特点的基础上，探究电子商务视域下贵阳市红色文化旅游资源的开发困境和策源研究，针对目前贵阳市红色文化旅游发展存在的主要问题，如智慧旅游发展意识薄弱，旅游产品与电子商务营销模式不匹配，缺乏兼具电子商务与旅游专业复合型专业人才等问题，提出围绕电子商务营销特征，开发针对性旅游产品，梳理智慧旅游发展理念，充分发挥电子商务网络价值，立足电子商务旅游发展需求，重构旅游专业人才队伍等开发建议，以期为贵阳红色文化旅游资源的开发贡献力量。Based on analyzing the characteristics of red cultural tourism resources in Guiyang City, the article explores the development dilemma of red cultural tourism resources in Guiyang City under the field of e-commerce and the study of the source of the development of red cultural tourism resources in Guiyang City, and addresses the main problems of red cultural tourism in Guiyang City at present, such as weak awareness of the development of intelligent tourism, mismatch between tourism products and e-commerce marketing mode, and lack of composite professionals who are both e-commerce and tourism majors, and so on. In order to contribute to the development of Guiyang’s red cultural tourism resources, the essay puts forward the characteristics of e-commerce marketing, develops targeted tourism products, sorts out the development concept of smart tourism, gives full play to the value of e-commerce network, and reconstructs the team of tourism professionals based on the development needs of e-commerce tourism.