An Intelligent Automotive Marketing Monitoring Platform Based on Vehicle Network Data

With the rapid development of Internet of Vehicles technology, the application of Internet of Vehicles data in the automotive sales field has gradually become an important means to improve sales efficiency and customer experience. This paper aims to study and construct a monitoring system for intelligent automotive sales systems based on connected vehicle data. First, handle the missing values and outliers according to the different characteristics of the Internet of Vehicles data; Then, feature engineering is carried out based on the distribution trend of the data and the relationship between feature dimensions; Finally, build an intelligent sales system that includes the data collection layer, data transmission layer, data storage and processing layer, business logic layer and application layer. The research results show that the system can effectively improve the accuracy and efficiency of car sales, provide strong support for the decision-making of car enterprises, and has significant practical significance and application value.