Sharenting in Asunción, Paraguay: Parental Behavior, Risk Perception, and Child Privacy Awareness on Social Media

“Sharenting” appears to have become a common practice among families, who tend to normalise the posting of children’s content on social media, which can raise concerns about the privacy, safety, and mental health of exposed children. This study examines the perceptions and practices of sharenting among families in Asunción (Paraguay). A survey of 73 parents analysed posting habits, knowledge of risks, and possible influencing factors on parental digital behaviour. Data analysis techniques such as descriptive statistics and correlation analysis were used to examine the associations between the key variables. The results reveal that 72.60% of respondents publish content about their children on social networks, while 95.89% recognise that they are concerned about the risks associated with this practice. In addition, 58.90% of the participants indicated that they were unaware of the term sharenting. The analysis suggests that there is no significant association between knowing one’s social media contacts and the decision to post information about one’s children, indicating that perceived privacy may not directly influence the practice of sharenting. This highlights the need to educate families and promote awareness of the risks of children’s exposure to digital platforms.