From Elite to Affluent: Brand-Driven Antecedents Towards Consumer Attitude and Behavioural Intention in Masstige Quick-Service Cafes
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Authors
- Rajeev Kumar Panda (ORCID: https://orcid.org/0000-0003-1351-7167)
- Muskan Chaurasia (ORCID: https://orcid.org/0009-0001-9956-0686)
Publication Details
- Journal
- International Journal of Business Innovation and Research
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1504/ijbir.2025.10071579
- Primary Topic
- Culinary Culture and Tourism
- Type
- article
- Field-Weighted Citation Impact
- 0.00