The Media’s Role in Preparing Russian Society for War with the West: Constructing an Image of Enemies and Allies in the Cases of Latvia, Poland, and Serbia (2014–2022)

Russia’s conflict with Ukraine, which escalated into full-scale military confrontation in February 2022, originated in 2014 with the annexation of Crimea and the backing of pro-Russian separatists in Donetsk and Luhansk. However, this war extends beyond bilateral hostilities, reflecting a broader geopolitical confrontation with the West that aligns with Vladimir Putin’s strategic vision, as signalled in his 2007 Munich Security Conference speech. Russian security doctrines have consistently framed the West as an existential threat, a perception reinforced by state-controlled media. This study examines the role of Russian state media in shaping public perceptions of the West between 2014 and 2022. It explores how Russian media, particularly RIA Novosti, constructed adversarial narratives about Latvia, Poland, and Serbia within the framework of Russian security policy. Through qualitative content analysis, the research investigates the alignment of media narratives with official strategic objectives, the portrayal of Western nations as threats, and the intended audience of these narratives. The findings underscore the integral role of state-controlled media in Russia’s security strategy, highlighting an increasing consolidation of media control to sustain domestic legitimacy and justify external aggression. As Russia faces growing challenges, media restrictions are expected to intensify, reinforcing state-driven narratives and information isolation.