Personal references on the front pages of the German and Austrian press from the perspective of (non)binarity

Based on the criticism of the generic masculine by feminist and gender linguistics, various strategies to overcome it have been proposed. These can be divided into three categories: feminization and the making visible of women; neutralization strategies and descriptions; and the making visible of non-binary identities. This article examines the frequency of the different strategies and their types on the front pages of Austrian and German periodicals. The results suggest that the generic masculine makes up at most less than a third of all personal references. Meanwhile, making visible strategies (both feminizing and diversionary) are (almost) absent on the front pages of the analysed Austrian and German periodicals, while neutralizing strategies play a significant role.