THE IMPERATIVES OF HERITAGE IN A CHANGING CULTURE, OR WHEN THE PAST BECOMES CONTEMPORARY

The world of things in the information society breaks the established boundaries of its everyday existence and perception, exposing itself in a variety of forms, interconnections and articulations of bodily transformations. This process allows us to see behind the usual material background of everyday artifacts the endless social drama in the battle of human being for the acculturation and domestication of nature. A thing as an object of culture appears in a variety of guises – as a character, event, sign, symbol and narrative, but each time joining in the conversation about the urgent and life-and-death in the incessant dialogue of human being with his creation. Despite the seeming material autonomy, burden and inviolability of the objective world – things are not at all indifferent to the experiences, preferences and values of individual. In one case, they bind their creator to themselves or even enslave him, imprisoning a person in the walls built around him, in another – they protect and save from the onslaught of external forces, providing people with the necessary means to tame the elements, arrange the world and promote their aspirations, ambitions and plans. In this article, the objective world of culture is considered through its coupling with creative practices and innovations decisions. Cultural artifacts objectively mark the social world, which allows us to consider them as a kind of warning signs of distinction and memorable marks. Things attract people, just as people attract them to themselves in the implementation of their needs and plans. Things acquire their communicative properties in a cultural context that sets and forms the social significance of an artifact, making it an economically useful, aesthetically attractive and recognizable object. Creativity of action turns a thing into an accomplice and designer of a new cultural reality, which the author tries to show in her article.