Instagram as a Medium for Activating the Ruangguru Brand to Upsurge User’s Loyalty and Engagement

One example of digital technology use in the world of education is the Ruangguru application. The Ruangguru application, which can be downloaded for free via smartphone, was created by PT Ruang Raya Indonesia since 2014 to build user loyalty and engagement, always carrying out brand activation. Ruan

Authors

Indah Tjahjawulan (ORCID: https://orcid.org/0009-0003-5990-6261)
Dita Rachmasari

Institutions

Institut Kesenian Jakarta (ID)

Publication Details

Published: 2025-01-01
DOI: https://doi.org/10.4108/eai.5-12-2023.2354846
Primary Topic: SMEs Development and Digital Marketing
Type: article
Field-Weighted Citation Impact: 0.00

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article

Instagram as a Medium for Activating the Ruangguru Brand to Upsurge User’s Loyalty and Engagement

Indah Tjahjawulan, Dita Rachmasari

Jan 1, 2025

SMEs Development and Digital Marketing

article

Instagram as a Medium for Activating the Ruangguru Brand to Upsurge User’s Loyalty and Engagement

Indah Tjahjawulan, Dita Rachmasari

January 1, 2025article en

Abstract

Institut Kesenian Jakarta (ID)

Openalex Percentile: Top 80%

SMEs Development and Digital Marketing

DOI Open Access PDF OpenAlex

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Instagram as a Medium for Activating the Ruangguru Brand to Upsurge User’s Loyalty and Engagement — Indah Tjahjawulan, Dita Rachmasari · (2025) | TGRS Research Map | TGRS