NAATP takes steps to simplify reporting of marketing misdeeds

In an addiction treatment marketplace that historically has been characterized as a Wild West, it often has been easier to uncover deceptive or fraudulent marketing practices than to see something concrete done about them. Leaders at last month's annual conference of the National Association of Addiction Treatment Providers (NAATP) assured attendees that they are taking steps to simplify the effort to report practices that damage a provider's brand and mislead patients.