PERSONNEL MOTIVATION AS THE MAIN TOOL FOR MANAGING THE COMPANY’S BUSINESS ACTIVITIES

This article reveals the essence and significance of motivation as the main tool for managing the business activities of any organization. Undoubtedly, in the conditions of the modern world, each successfully developing company realizes the importance and significance of the phenomenon of our research. After all, it is motivation that acts as a driving force responsible for increasing the productivity of each enterprise. In this regard, it serves as the basis for the development of personnel policy in enterprises. In other words, workforce motivation consists of certain incentives responsible for the behavior of each individual employee. Thus, we can conclude that personnel motivation represents a specific set of actions by the company’s management aimed at increasing the work capacity of the workforce with further attraction of more qualified specialists, as well as searching for ways to retain them in the workplace. In addition, during this research, an analysis was carried out on the main types of personnel motivation using their classification according to various characteristics. Also, the main theories of motivation were studied, including Herzberg’s, Taylor’s, Mc- Clelland’s, and Maslow’s theories. The main principles of personnel motivation under modern conditions were identified. Therefore, we can conclude that the motivation system plays a very important role for any company in order to create a positive background within the organization, which will increase competitive advantages of a particular enterprise in the search for reliable personnel.