Artificial intelligence – a tool for shaping the tourist experience

In this article, the role of artificial intelligence in tourism is presented. People are generally circumspect about applying artificial intelligence systems in their lives. However, they appreciate the importance of AI tools in optimizing the tourism experience. This highlights the elements of AI systems used in tourism, the volume of revenue from online transactions made for tourism purposes, and some future predictions of how people might travel. Also, domestic economic entities could implement AI software tools to provide tourists with a unique, efficient, and impressive experience in practicing sustainable tourism.