CERTAIN ASPECTS OF THE IDENTIFICATION OF GOODS AT THE CUSTOMS BORDER: MANDATORY LABELING OF CANNED FISH PRODUCTS IN RUSSIA AND THE EAEU

The article discusses the problems and prospects of introducing a system of mandatory labeling of canned fish products in the context of international trade and enhanced quality control of goods. The existing product identification mechanisms are analyzed, and the main difficulties faced by manufacturers, customs authorities, and consumers are identified. Special attention is paid to digital marking technologies, which make it possible to increase the efficiency of the marking system. The work highlights the importance of labeling to ensure transparency and quality of trade. The importance of digitalization of product control and improvement of mechanisms of interaction between market participants is emphasized. The introduction of mandatory labeling is considered as an effective tool for ensuring transparency of trade turnover and increasing consumer confidence in product quality. The economic and regulatory aspects of the implementation of this system are being investigated, including the possible impact on business costs and the competitiveness of market participants. The prospects of further development of the labeling system in the context of the digitalization of the economy are considered. The conclusions of the article confirm the need for further improvement of product identification mechanisms, as well as the creation of effective control tools at all stages of the movement of goods.