Психологічні особливості сприймання рекламної інформації у дорослому віці

The relevance of this study lies in the fact that today the media environment defines advertising as one of the main types of communication, which is associated not only with business interests, but also with the formation of a behavioral model, a system of values, rules and worldview of modern society. In addition, researchers of this issue consider advertising to be a kind of optimized image of the present, which combines the experiences and practices of the entire society. Because of this, advertising is continuously renewed by offering the consumer modern ideas, heroes, stereotypes that allow a person to build more and more "newer" forms of his life. Thus, modern advertising generates a kind of worldview and a certain type of personality. The purpose of this work is to study the psychological features of the perception of advertising information in adulthood. In the process of writing this article, the following methods were used: analysis and synthesis, generalization, system method, logical, dialectical, generalization method. It is determined that advertising should be considered an integral part of the modern world. Advertising is not only one of the main tools for disseminating information about a particular phenomenon, event, product or service, but also a rather complex and effective tool for instilling standards of behavior, creating new moral values. It is established that the use of psychological methods in advertising information is becoming exceptionally relevant in modern conditions, since it largely reveals the lifestyle of a person and the image he imitates. The study of the psychological features of the perception of advertising information in adulthood plays a rather important role in the development of effective marketing strategies and the development of ethical stereotypes in the advertising sphere, as well as for the mental health of the individual. In the process of the conducted research, it is possible to conclude that advertising uses various means of manipulating mass consciousness, since it can impose inferior, repressive needs on the individual, which, in turn, contributes to his certain "enslavement".