The psychological influence of colors on the purchasing and consumption behavior of the individual

This article aims to define consumer behavior, identify the main factors that influence it, as well as evaluate the psychological influence of colors on the individual's concept of purchase and consumption. At the same time, the author proposes to carry out a quantitative study by using a questionnaire with the aim of determining the influence that color has on the purchase process.

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Publication Details

Published
2025-04-01
DOI
https://doi.org/10.53486/sstc2024.v1.45
Primary Topic
Color perception and design
Type
article
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0.00
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article

The psychological influence of colors on the purchasing and consumption behavior of the individual

Natalia Bolea
Color perception and design
article

The psychological influence of colors on the purchasing and consumption behavior of the individual

Natalia Bolea
article en

Abstract

This article aims to define consumer behavior, identify the main factors that influence it, as well as evaluate the psychological influence of colors on the individual's concept of purchase and consumption. At the same time, the author proposes to carry out a quantitative study by using a questionnaire with the aim of determining the influence that color has on the purchase process.

Openalex Percentile: Top 87%
Color perception and design
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The psychological influence of colors on the purchasing and consumption behavior of the individual — Natalia Bolea · (2025) | TGRS Research Map | TGRS