BETWEEN LIVELIHOOD AND HERITAGE: THE FUTURE OF FLOATING MARKETS IN THE MEKONG DELTA

Floating markets in the Mekong Delta represent a unique socio-economic and cultural form rooted in aquatic livelihoods and long-standing community traditions. However, these spaces are increasingly challenged by shifting economic structures, environmental degradation, and the expansion of tourism. This study explores the contemporary transformation of five key floating markets between 2018 and 2024, focusing on the tensions between preserving cultural heritage and sustaining local livelihoods. Drawing on interdisciplinary frameworks and combining qualitative research with descriptive quantitative data, the article examines how floating markets are reconfiguring as part of broader socio-ecological changes. It identifies significant challenges, such as the erosion of trade functions, climate-related impacts, and fragmented governance. In response, the paper proposes six strategic pathways for conservation and sustainable development, positioning floating markets not only as symbolic heritage sites but as dynamic community systems central to the future of the Mekong Delta.<p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/soc/0922/a.php" alt="Hit counter" /></p>