THE RELATIONSHIP BETWEEN SOCIAL UTILITY VALUE AND CAREER CHOICE AMONG COLLEGE STUDENTS OF PRESCHOOL EDUCATION MAJOR IN CHONGQING, CHINA: TAKING THE PROFESSIONAL COMMITMENT AS MEDIATOR

Based on the Situated Expectancy-Value Theory, this study aims to explore the relationship between social utility value, professional commitment, and career choice among preschool education major students in Chongqing, China. Through a questionnaire survey, it conducted convenience sampling with 503 senior students majoring in preschool education from 8 universities in Chongqing to investigate the relationship between social utility value, professional commitment, and career choice among preschool education major students in Chongqing. The results show that the social utility value and professional commitment of preschool education major students in Chongqing can both positively and significantly influence their career choices, and professional commitment plays a partial mediating role between social utility value and career choice.<p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/soc/0425/a.php" alt="Hit counter" /></p>