The strategized business model for successful technopreneurs in Malaysian Small-Medium Enter-prise (SME) using Business Intelligence (BI) as a moderator , Pages:649-660

The rise of digital marketing channels and e-commerce has compelled businesses to shift to a digital economy, where the use and use of technology in business operations necessitates the development of technopreneurs rather than entrepreneurs. Moreover, technopreneurs can transform a technical idea into and market-ready product that consists of intellectual wealth as the gateway to financial wealth. This study aims to inspect the relationship between strategizing business models for transformation and development as well as the moderating role of Business Intelligence (BI) towards becoming a successful technopreneur. The study obtained 313 respondents among entrepreneurs from Small-Medium Enterprise (SME) in Malaysia using a simple random sampling method by utilizing an online survey (Google Forms) to participate in the main survey. They are recognized as highly knowledgeable respondents who use digital technology to improve their businesses; as a result, they possess the knowledge necessary to give a trustworthy response based on their actions and experiences to succeed as technopreneurs. The collected dataset was analyzed using SmartPLS software to test the hypotheses, and a structural model was utilized in the study to assess direct relationships. Based on p-values and t-statistics, the bootstrapping technique was used to increase the significance of both direct and indirect impacts (path coefficient). The findings of this study highlight that strategized business models and successful technopreneurs may become an innovative high technology-intensive context with the moderating role of BI technology prowess and entrepreneurial talent and skills that develop technopreneurs in the new age of entrepreneurs who make use of the digital economy.