СПЕЦИФІКА Й ЦІЛІ РОЗВИТКУ ОРГАНІЗАЦІЙНО-СТРУКТУРНИХ ФОРМ СПІВПРАЦІ ПРОМИСЛОВИХ І СЕРВІСНИХ ПІДПРИЄМСТВ (МАРКЕТИНГОВІ АСПЕКТИ)

The article is devoted to the issues of developing scientific and practical recommendations to substantiate the directions of development of organizational and structural forms of cooperation between service enterprises with target groups of consumers of the production sector of the economy. The relevance of such studies is due to: a) the need for organizational and spatial dispersion of industrial enterprises to increase their ability to minimize the risks of physical destruction of production systems associated with shelling of the territory of Ukraine; b) the need to minimize business operating costs for performing those types of work that are not a permanent component of the enterprise's business processes; c) the desire of business owners to maximize the economic efficiency of production activities. It is noted that the resolution of these issues will contribute to the intensification of economic activity in Ukraine in conditions of war. It is argued that one of the directions of their implementation is a reasonable choice of forms of organizational and structural development of industrial enterprises in cooperation with service enterprises. This requires rational structuring of the business process with determination of the expediency of outsourcing service operations. An algorithm of such justification has been formed, in which the main criterion of the expediency of cooperation is the ability of service enterprises to increase the consumer value of the final product. The example of an information service shows the connection between the strategic goals of an industrial enterprise and the tasks of a service outsourcer, whose functionality covers the tasks of marketing support of economic activity. It is emphasized that the complementarity of joint activities can serve as the basis for a long-term strategic partnership.