The Impact of Introducing Strategic Investors on Corporate Performance under the Mixed Reform of State-Owned Enterprises--Taking China Unicom as an Example

With the development of the Internet, China Unicom is facing great competition in the telecom industry and is at a competitive disadvantage. In 2015, the State Council issued the Opinions on the Development of Mixed Ownership Economy of State-owned Enterprises to enhance the vitality of the state-owned economy and quality of Chinas economy is improved by the introduction of strategic investors, etc. In 2017, China Unicom's mixed-reform program was approved and introduced strategic investors such as Alibaba, Tencent,, and Jingdong. Through case study research, this paper analyzes the process and cooperation mode of China Unicom's introduction of strategic investors, and concludes that it has an impact on the performance of the enterprise: enhancing the company's financial performance, optimizing the company's shareholding structure, improving the company's governance, and enhancing its own market competitiveness and innovation ability. At the same time, it also provides development inspiration and reference for other government-owned business.