Analysis of the Phenomenon of “Bao De” of in Internet Buzzwords

网络流行语反映了语言自身的动态适应性，承载了社会个体心态、群众认同和大众传播的多重功能。近期，网络流行语“包的”席卷网络平台，引发了大量网民的使用。本文将从语义、语法特征、语用功能和流行动因四个方面展开分析，通过收集、分析语料探求网络流行语“包的”生成现象，以期能够更好地把握网络流行语形成和发展的动因。Internet buzzwords reflect the dynamic adaptability of language itself, and carry the multiple functions of individual social mentality, mass identity and mass communication. Recently, the Internet buzzword “Bao De” has swept the online platform, causing a large number of netizens to use it. This article will analyze from the four aspects of semantics, grammatical characteristics, pragmatic functions and flow factors, and explore the generation phenomenon of “Bao De” of online buzzwords through the collection and analysis of corpus, in order to better grasp the motives for the formation and development of Internet buzzwords.