Cross-border E-commerce Research Hotspot, Knowledge Structure and Frontier

This paper mainly focuses on the core journal literature related to cross-border e-commerce in the CNKI database from 2018 to 2023. By applying the scientific bibliometric analysis method and with the assistance of Excel software and CiteSpace software, this paper makes an in-depth study of China's cross-border e-commerce field, and discusses its current research status, hot topics and future development direction. The research findings show that at present, the research hotspots mainly concentrate on the growth path and development trend of the cross-border e-commerce industry itself, the logistics and distribution system that ensures its smooth operation, supporting the continuous expansion of the industry's talent training system, including diversified cross-border e-commerce business operation strategies and the construction of cross-border e-commerce platforms. The research topics of cross-border e-commerce mainly focus on platforms, logistics, personnel training, development and enterprise dimensions, and have obvious clustering characteristics. The development research focuses on its dynamism, regional and industrial characteristics, and covers hot topics such as Belt and Road, industrial clusters and new economic normal. The content is flexibly developed according to various regions and industries.In the future research direction, the field of cross-border e-commerce in China will show a trend of deep integration with practice, realizing the mutual complementarity between theory and practice. The basic theories of cross-border e-commerce will strive to break through the limitations of the existing theoretical framework, and the application of various cutting-edge theories and practical tools in the context of cross-border e-commerce will also become more extensive.