Research on Teaching Reform of Brand Management Course Based on OBE Concept

为适应新时代商科人才培养需求，本文以OBE理念为指导，对《品牌管理》课程教学中存在的若干问题进行了教学改革，分别从教学理念、教学目标、教学内容、教学方法、课程思政等方面进行了有益的探索，希望能为OBE理念在应用型课程中的实践提供参考。In order to meet the needs of cultivating business talents in the new era, this article takes the OBE concept as guidance, explores teaching reforms on several issues in the teaching of the “Brand Management” course, and conducts beneficial explorations from the aspects of teaching philosophy, teaching objectives, teaching content, teaching methods, and ideological and political education. It is hoped that this can provide reference for the practice of OBE concept in applied courses.