A COMPARISON ON CONSUMER EXPERIENCES WITH ONLINE AND OFFLINE SHOPPING TOWARDS FASHION AND APPAREL

The emergence of e-commerce has brought about a dynamic shift in consumer shopping experiences, altering how consumers interact with fashion and apparel. The purpose of this study is to compare how customers shop for clothing and fashion through these two channels. It examines important elements including convenience, affordability, product variety, shopping experiences, and the return and exchange policy. The study also looks at how age, gender, and income level affect people's shopping preferences. The survey was administered through a structured Questionnaire. Analyzing the data collected using statistical tools like chi square, regression.